“Deng·Sai” Bosideng Men's Wear 2016 Autumn/Winter Trade Fair Successfully Held

If plain life is the wilderness and the ups and downs, then do not forget your dream - the mountain is there. McKinley, the greatness of nature and the dream of humanity are here! It is a rise created by nature, an upward force, and a commanding height of nature and the human spirit. "You can never climb a mountain in your life, but you must have a mountain in your heart."

From March 12th to 16th, Bosideng men's autumn and winter 2016 trade fairs with the theme of “Deng.com” were successfully held at the International Exhibition Center in Changshu, Jiangsu Province. At this time, the results of the steady innovation of Bosideng Men'swear clearly demonstrated: From the company's future strategic layout and passionate partners, we saw the bright development prospects of the brand; from the arrangement of the meeting scene and atmosphere, we Seeing the cultural connotation of Bosideng menswear brand is further sublimated; from the mental outlook of the entire team, we have seen persistence, passion and responsibility; from the autumn and winter 2016 product development, we have seen hope for a good harvest.

“Deng·Lan” is the theme of this order. The simple two words express the confidence and determination of all Bosideng men to return to the origin and start from a new height. At the marketing conference of the fair, Bosideng Group Vice President and Senior Manager of Bosideng Men’s Wear Gao Xiaodong pointed out that “the creation of a brand is a 'protracted war', and persistence is a victory, and the market always favors the courage to persist in dreams, innovation and change. Bosideng men must do such a strong person."

The most eye-catching aspect of this ordering event is the use of real-world design, moving design theme elements to the event site, making people immersed in the imagination. In the distance is the majestic and towering McKinley Snow Mountain. The river formed by melting ice and snow from the snow-capped mountains is far and near. On both sides are dense forests. The strong wild horses between the forests shuttle through them. The firewoods in the nearby warm and comfortable cabins are intensely heated. Burning, as if to hear the crisp sound of dry wood burst. On the edge of the snow-capped mountains, forests and wooden houses, the styles of the 16 new autumn and winter orders are closely linked, and the products and scenes are integrated with each other to complement each other.

In autumn and winter of 2016, Bosideng men's wear takes “McKinley Mountain” as its design theme. It uses mature color elements, fabrics with both comfort and breathability, and a slim and stylish version, reflecting the vitality, taste, comfort and elegance of elite men. Let urban elite men walk comfortably and enjoy work and lifestyle in everyday situations, business trips, and leisure and other occasions.

Bosideng men's wear 2016 autumn and winter new products a total of three major series: A Business Series, B City Series, C Leisure Series. A business series with a prudent, rigorous style of dress, respecting traditional costumes and combinations, focusing on the fine selection of materials and texture, version of the classic fit, sophisticated technology but without losing the sense of the times; B urban series highlights the modern, stylish sense The style of dress, costumes with emphasis on personality, self-expression, material is not rigidly adhered to, focus on innovative materials, version-type process techniques are diverse, strong sense of three-dimensional, emphasizing the overall sense of design; C leisure series focused on creating a relaxed, easy-going style of vacation clothes , Pay attention to comfort, soft material, version comfort and modern, process attention to detail handling and accessories design.

All of them use "McKinley Mountain" as their design theme because the "escape from the city confined by concrete and return to nature" has become the most desired way of life. Mount McKinley is the best place for successful men to aspire to conquer and reach. It represents an adventurous spirit. It tests the body and wisdom of the climbers. The dense jungle of McKinley, the wild animals that pass through it, the huts of the Eskimos, the streams formed by glaciers, the polar alpine climate, etc. Into it, clear the body and mind, forget all the troubles. "You can never climb a mountain in your life, but you must have a mountain in your heart." Bosideng menswear is to help successful men create a dream.

What is even more valuable is that this ordering event has specifically opened up a Chinese paper-cutting cultural display area. In fact, paper-cutting contains rich Chinese history, folk customs, and regional culture. It objectively embodies the artistic imagination and creative spirit of folk paper-cutting creators for the United States. Its cultural value far exceeds that of paper-cutting itself. However, "paper-cutting," which was once the skill of every household, is still on the verge of being lost. As a socially responsible brand, Bosideng Menswear is committed to promoting national culture. It strives to inherit and carry forward the “paper-cutting” art, integrates into future product development and marketing activities, and delivers “cutting” art to the eyes of consumers. They feel the cultural charm and value of traditional handicrafts.

During the ordering process, the marketing team of Bosideng menswear patiently asked the franchisees to answer questions and make them feel at home. The entire ordering meeting ended with great efforts by the team of Bosideng men's work. Major franchisees and distributors showed their approval of new products for autumn and winter. The ordering site was unusually hot and the order quantity exceeded the expected target.

“In the era of this drastic change, Bosideng Menswear will work together with agents, partners, etc. to cope with challenges, change and innovate, and reshape itself.” Gao Xiaodong’s general manager stated that Bosideng men’s clothing is always on the same front as the distributor. Adhere to the "co-breathing, survival, and development."

He said that in the future, the company will regard "promoting the profitability of its partners" as one of the important strategies in the future. It will make the franchise management more refined, and the franchise policy will be more targeted. Buying guidance, retail training, etc. will be more deeply implemented to realize the agency. Affiliate and brand interaction win-win.

General Manager Gao Xiaodong called on all employees of the company to unite in the new year, work hard, do a good job of products, do a good job of services, do a good job of management, and integrate well, and push all work forward in a solid, high-quality and efficient manner.

Facing the new year and new hopes, the Bosideng men's team will be forward-looking, intensive and practical, with constant innovation as the driving force, product quality as the guarantee, teamwork as the foundation, and cooperation with all franchisees and partners to create domestic Men's new situation, to meet the new glory!

For more information, please call:

Jiangsu Bosideng Fashion Development Co., Ltd. 6th Floor, Bosideng Building, Bosideng Industrial Park, Changshu, Jiangsu