The Latest Voice of “Inspirational Sister” Li Wei | Interview with Shenzhen Original Design Fashion Week

Li Wei - 70 long leg queen, a 40 + fashion woman.

From the world's top 500 business managers across the planning manager to the fashion industry's fashion buyers.

She was the buyer of "The Most Commercial Potential Prize" in Shenzhen Original Design Fashion Week, and she was often mistaken for being a fashion designer.

One month of market research,

A costume buyer’s plan

A gentleman’s eyes,

Several big-name vendors

Numerous dark circles that come out of sleepless nights...

The Windsor Lady's high-class clothing club was born.

Q&A

Q: Oh! Inspirational sister, why did you have to meet the shop?

A: First of all, I would like to express my appreciation for the "Most Business Potential Award" presented to me by Shenzhen Original Design Fashion Week. I was often mistaken as a designer during Fashion Week, probably because of my leg muscles! Nearby friends say that I can live a leisurely life, but I have to challenge the cross-industry to create a costume buyer. Actually, when I was 14 years old, my dream was to become a fashion designer, but at that time my dreams were stranded because of my elders’ thoughts. To help more women achieve elegance and beauty, at the age of 38, on September 1st, 1515, she founded the Windsor Lady's Premium Clothing Club, which provides English-style elegant women's clothing and elite men's high-end clothing. It conveys more than just clothing. It is the pursuit of dreams and longing for a better life.

Q: Talk about what you are serving?

A: 35-40 years old, accounting for 80%, the main consumer group. Below 35, accounting for 20%, with the richness of our products, this part is currently in an upward trend. Most of them are business owners, business owners, professional managers, and independent and thoughtful women. The retainers are of good shape and sharp minds. Most of these users had previously purchased luxury products and domestic first-line high-end brand products, and experienced an era of blind consumption. Nowadays, consumers tend to be rational, pursue cost-effective personalized products, and pursue cultural experience of products. I have many customers. It was previously the transfer of traditional brands from consumer shopping malls. To serve these very crowds, we must make adequate preparations. Once satisfied, users are highly loyal.

â–³ One of Windsor's premium services - fashion blockbusters

△ Mrs. Windsor’s friend Ocean God Zhang Jie

â–³ Member of Mrs. Windsor Chen Juan

â–³ Li Lan and her partners

Q: How did you place orders for you as a buyer?

A: Most of my purchases now are overseas brands. I often go to the United Kingdom and France. Domestic designers also have cooperation, such as Han Yu from Milan. Relatively speaking, overseas brands are very cost-effective. Here, I also mention my own point of view, most domestic designers have a misunderstanding, that the higher the price, the more prominent the value of the product. Indeed, some designer's things are still good in design, that is, they need to be strengthened in making layouts and innovative ideas.

Of course, I firmly believe that there will be a good designer in the country, which takes time to explore, especially designers who are very good at commuting small dresses, designers of handmade accessories, and have much better ideas.

At present, Mrs. Windsor has adopted a large number of small merchandise strategies, and simultaneously promoted the pre-sale system. The main sales products are mainly commuter dresses, and the spring and summer product price range is 1K--2K, which is the most popular.

Incidentally, the location of my clubhouse was not taken into account in the mall but was chosen in the office building. With all the different shopping malls, it can provide users with more privacy and freedom. For example, sometimes members chat late at night in the club, do not have to worry about the problem of fighting and not happy.

â–³ Lady Windsor Senior Costume Club

△Mrs. Windsor’s Club Service Concept

â–³ regularly organize various interesting activities

â–³ Li Yan and friends with fitness

Q: What are the suggestions for the upcoming 3rd Shenzhen Original Design Fashion Week?

A: I hope to see more designers with solid foundation. I will continue to pay attention. In addition to the fashion week, I hope that your organizers will host more exchange activities between designers and our buyers. I currently spend most of my energy working on looking for co-designers, especially hand-made accessories, not only me, but also All my members are willing to pay for them.

△ Mrs. Windsor’s Club Owner Lee Choi

Welfare to slightly ~~~~

Rona’s tips for living:

1. Clear your own career, development, and planning. Buy clothes that suit your needs. Every day, you pack yourself neatly, cleanly, and smell fresh. No matter what the chance is, you will have more than you wouldn’t pick up!

2, discounted goods is to save money, but the image is also saved, not worth the candle, after all, is now the era of brushing face by temperament!

3, according to the above rules, first close the clothes in the closet again, and then add new products. Yours is not necessarily good, but it is still good to die or die, because the brand must have been remarkable for a hundred years.

4, white T-shirts to buy high-quality woven cotton products, or a few times to wash the collar on the loose - a bad review.

5. If there is no accident, please buy a hang ironing machine to make sure it is out of order.

6. Buy a bottle of perfume for yourself with a meal of Hu Haihai drink. After all, summer is quite hot and sweat is much more!

7, there is time to stay at home, it is better to go for a run, swim, fitness, after all, no one will think of your stature is not it!

△ Mr. Windsor’s founder, Li Wei