Advocating environmental protection! Artificial leather is sought after

In this year's hit TV series "Songyue Biography", the appearance of famous actress Sun Hao wearing a fur caused environmentalists to question. Soon, Sun Hao issued a statement stating that the fur she wore was artificial leather and expressed that he liked artificial fur because it was very good both in terms of feel and color. Sun Hao even called for: people who like to wear fur can choose artificial fur, put the animals a way out.

In recent years, the conflict between fur consumption and environmental protection concepts has become increasingly fierce. Natural fur consumption has been increasingly criticized by environmentalists. The call for “protecting animals and cherishing life” has become increasingly strong. The appearance and technological development of artificial fur have met the needs of people for fur products to a certain extent, and at the same time it has avoided the killing of animals, and has gradually become a fashionable choice for designers and consumers advocating environmental protection.

Unique advantages are highly sought after by environmentalists

Fur has always been synonymous with fashion, was given the "luxury" and "noble" sign. In recent years, animals and environmentalists have strongly resisted the killing of wild animals, and they also oppose animal husbandry. The processing of a large number of chemicals relied on by fur processing has had a serious impact on the environment. Therefore, natural fur consumption has been resisted by environmentalists.

At the same time, the emergence and technological development of artificial fur have satisfied the demand for fur products to a certain extent, and at the same time have avoided the killing of animals. The use of chemical fiber fabrics as raw materials for artificial fur reduces the use of animal furs, indirectly protects animals, and reduces the possibility of animal extinction to some extent. Moreover, the cost of artificial fur is relatively low, and it is easily accepted by people. The artificial fur is very easy to dye into any color, and the designed clothes are colorful.

Not only that, the raw material used in artificial fur is synthetic fiber, so it is relatively simple to care and durable, and some artificial fur can even be washed directly. Many consumers place more emphasis on the fact that due to the relatively low cost of manufacturing, outdated styles or dislikes are not disappointing.

Although early artificial products have a large gap with natural products in terms of the degree of artificial color and feel of the coat, they are still sought after by designers who hold the concept of environmental protection. In recent years, with the rapid development of the artificial fur industry, high-simulation products have begun to appear in international big-name designs, prompting the rapid fashion brand's rapid follow-up, and high-end artificial fur products also have a richer style performance.

Technology Innovation Brings "True Experience"

Using state-of-the-art electrophotographic technology, artificial fur patterns can be made by mimicking the textures and colors of animal skins such as pelicans, otters, jaguars, deer, and tropical cats. The spots and fringe details are exactly the same as those of natural animal furs. effect. It not only achieves the high simulation effect of natural fur patterns, but also integrates a large number of international fashion elements into color stitching and product applications. In the research and development of the raw material, the product uses chemical fiber such as nitrile-chlorinated fiber (modified acrylic) as the raw material, achieving a higher degree of simulation than ordinary products. The fiber feels very smooth, which greatly improves the dry touch and stiff appearance of common simulation products. In addition, the design closely follows the international trend, making the products recognized by the domestic and foreign high-end garment brands.

With the continuous expansion of product applications, accessories, headwear, and bags have increasingly incorporated artificial fur elements into their designs, and the demand for home furnishings such as carpets and cushions is also on the rise. From the international point of view, under the leading trend in Europe and the United States, artificial fur can not only achieve a high degree of similarity with the natural skin, mink skin, silver mouse skin and other similar appearance, smooth and delicate feel, luxury clothing texture, and more than natural fur There are more colorful and style changes. In addition to achieving the texture and gloss of natural fur, artificial fur exceeds the effect that natural products can not achieve in the use of color, color matching and richness.

Although artificial fur is widely used worldwide, because of the easy attachment of artificial fur to other clothing, consumers are very mindful. Therefore, through technological breakthroughs, Ningbo Weiyi Plush Co., Ltd. cooperates with KANEKA's patented technology. The artificial fur of the trust will reduce the lint loss to 1/10 of that of traditional artificial fur. This will not only reduce the drop of fluff when the product is cut and sewn, but also improve the working environment. It will also reduce the dust generated by home textile products and plush toys.

Product R&D expands into new market space

After appearing at the PV exhibition in Paris, Ningbo Weiyi was attracted by the attention of a large number of international buyers and favored by international top fashion brands, becoming their designated suppliers. “With the recognition and orders of international first-line brands, it is equivalent to a firm foothold in the high-end market, which has directly led to the trust and recognition of overseas fast fashion brands for our products. Our product market's attention has been rising steadily. "Yu Chengyan said.

“China’s textile industry has a long history and a profound culture, but it has not yet passed down valuable history and culture to our industry and products.” Yu Wanjun said with emotion, “In the future, the plush industry will no longer count the number. Instead, it is necessary to take stock of the quality; instead of discussing prices, we must create value; instead of following the flow, we must pay attention to innovation and focus on R&D."

However, Kaneka Fibers, the head of Japan's Kaneka Fibers Group, believes that although the concept of environmental protection is deeply rooted in people's minds, it has brought development opportunities for the artificial fur industry, but this does not mean that the future development of artificial fur will be smooth. This is because when the clothing brand ceases to use genuine leather fur, and if the texture of the artificial fur replaced by it cannot compete with the leather fur, the use and demand of the artificial fur will gradually decline or even end. The product development that is equal to or even exceeds the quality of leather fur is not only a plush manufacturer, but also an important issue facing fiber manufacturers.

Established by the China Wool Textile Industry Association, the China Men's Clothing Design and Trade Center and Ningbo Weiyi Plush Co., Ltd., the China Artificial Fur Trend R&D Center will undertake the research and development and expand the important task of the artificial fur market, bringing together famous designers and college textiles at home and abroad. Experts and experts from the industry form a team of experts to integrate the release of Chinese man-made fur fashion trends, the development of faux fur styles, the research of new materials and processes for artificial fur, the training of artificial fur and fashion trends, and the promotion of various kinds of artificial furs. The core of artificial fur products research and development is to gather excellent resources for joint and cooperative development to provide innovative and applicable types of artificial fur products for the industry. Through effective publicity and promotion, more consumers will understand, accept and love artificial fur. . "Based on the principles of information exchange, human resources, and resource sharing, the China Fur & Fur Trends Research and Development Center will regularly launch the release of artificial fur fashion trends and designer docking related activities, which will promote the brand promotion and market of high-end artificial fur apparel products. The promotion has made an important contribution to promoting the healthy and sustainable development of the artificial fur industry,” said Huang Shuyuan.

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