[Top investment public number selection - August 31] All business is content, everything is IP

[Authentic fund]

Scene Lab Wu Sheng: Every business is content, everything is IP

How to understand the live broadcast? It is not known who wins the live broadcast platform, but "live +" is too bullish. A salesman of Vipshop or Jumeiyou appeared on the Champs Elysées in Paris, France with a selfie stick. He said to the live camera: "If there are 10,000 fans now, I will go to the rain. GUCCI placed the latest bag. "What is she at this time?" Net red, fashion bloggers, buyers, sales, small series? These are not important. What is important is that her tens of thousands of fans are not robots. What matters is whether her 10,000 pre-sales are prepaid.

This is a revolution based on the supply chain itself, which is a subversion of the traditional sales process. Have you heard of PewDiePie? YouTube's number one is red, with more than 47 million fans. Any headset that is worn by him will become a burst. At this time, fans are actually spending his personality. I call this phenomenon "new brand opportunity", which essentially creates a new content system with new functions, values, meanings and lifestyles.

to sum up:

First , the essence of content system construction is not purely the output of the text. Before you build the content system, you need to thoroughly sort out your strategy and business model.

second

third

[Chuang Ge Comments]: Teacher Wu is a pioneer of the media, and the research on content entrepreneurship is very thorough, but how can logic thinking not work in the near future? Lao Luo voted papi sauce and voted regret it again, the wind turned, right? What is the so-called "everything"? Content entrepreneurship is also a gust of wind, and the wind is gone.

[Investment Group]

Happy investment for 40 years, Shengshan Assets Gan Shixiong's "Zen" philosophy

Gan Shixiong has given Shengshan assets several big ideas, one is happy investment; the other is healthy living; in addition, they have to live a prosperous life.

“Health, happiness and prosperity constitute the cultural genes and beautiful vision of Shengshan Assets.” Gan Shixiong told Investment Network China reporter.

For the single-flying self-supporting portal, Gan Shixiong always talks about such a past. In 2013, Gan Shixiong participated in Buffett's shareholders meeting. At the time, 89-year-old Munger and 83-year-old Buffett spoke from 8:30 am to 5:30 pm, and they were so excited that they had such abundant energy and happy investment status.

At this time, Gan Shixiong is over 50 years old. "I want to use them as a benchmark at the age of 50." He set a wish to be happy to invest for 40 years and live to be 90 years old. "To have a platform of your own, you can do something according to your own rhythm, interests and ideas." Therefore, Gan Shixiong’s life has to be adjusted a bit.

Previously, more than 30 years of experience has given Gan Shixiong a rich industrial and financial background. He is used to summing up his experience into four “seven years”.

In 1983, after graduating from the automobile design major of Chongqing University, Gan Shixiong went to the technical center of China National Heavy Duty Truck Group to conduct research and development work and “painted 7 years of drawings”. Seven years later, in 1991, Gan Shixiong changed his career and started to establish Shandong Jintai with his boss Liu Liming. This is the beginning of Gan Shixiong’s second "seven years." Shandong Jintai was listed in 2001 and sold to Huang Guangyu, the richest man at the time.

In 1997 , Gan Shixiong entered the Tiantong Securities Investment Bank and completed more than 80 projects. The most representative projects were Suning Appliance and Shandong Gold IPO. Later, he went to Wanjia Fund as the Inspector General, and at that time he met Wuxi Suntech's investment opportunities.

In 2012 , Gan Shixiong became the CEO of Gopher Assets. This year was called the first year of China's asset management, and the pattern of “big capital management” gradually became clear. In the next two years, Gofi Asset Management scale increased from 800 million yuan to 40 billion yuan, and the number of employees changed from 6 to 90. The business grew from a single PE investment to PE parent funds, real estate funds, dollar products and quantitative hedging products. . It was also from that time that he began to think "what should I go to?"

In 2014, Gan Shixiong , who dreamed of his dream, left his post from Gefei Assets. In the following six months, he traveled around the country and traveled thousands of miles to read thousands of books.

“I think I am a caring person. I am willing to bring love to others.” Gan Shixiong hopes to influence the people around him, including family, team, partners, investment projects, and even LP. “Let them realize Participation, entertainment, not just to invest in simple money."

Gan Shixiong agreed with them to invest together for 40 years. "You think that is a wonderful scene. When we are 80 years old and 90 years old, we can go back and count the years when we voted for Wuxi Suntech. Which biotechnology, artificial intelligence, and green energy have changed the society. Is this very happy? We end up with money, and it may make you make a lot of money. This is the charm of early investment." At this moment, Gan Shixiong's eyes are filled with laughter.

[Chuang Ge Comments]: Four or seven years, different life experiences, 50-year-old Gan Shixiong still refuses to accept the old, re-starting to invest, but also want to invest 40 years. So the attitude of life determines whether your career value can be achieved.

[赛富投资基金]

Management Master Druck teaches you how to spend your life

Social entrepreneurs are usually very successful people in the first profession. They all love their work, but this kind of work is no longer challenging for them.

In many cases, although they continue to do their original work, they spend less and less time on this job. They also created another business, usually a non-profit activity.

For example, my friend Bob Buford founded a very successful TV company and now he still runs. But at the same time, he also created a non-profit organization that works with Protestant churches and has been very successful. Now he has created an organization that specializes in guiding social entrepreneurs to manage their own non-profit organizations while operating their original business.

People who manage their own life for the rest of their lives may always be a minority. Most people may “go to the end” and count the years and years until they retire. However, it is these few people, men and women who regard the long working life as their own and the opportunity of society, will become leaders and models.

There is a prerequisite for managing the second half of life: you must start acting before you enter the second half of your life. When people first realized that working life was rapidly prolonging 30 years ago, many observers (including myself) believe that retirees will increasingly become volunteers in non-profit organizations.

However, this has not happened. If a person does not volunteer before he is 40, he will not be a volunteer after he is 60 years old.

Similarly, all the social entrepreneurs I know are starting their second career long before their original career peaks.

[Chuang Ge Comments] In the now impetuous society, it is all about the high-hanging posture that is living desperately. Social entrepreneurship has been ignored by many people, and even many people have not understood it. It is said that social entrepreneurship is actually another self. In another corner, it realizes another social value of its own, and this is not recognized in this world.

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