Gift company, professional achievement value
In today's professional division of labor, most people have established similar inertial thinking.
Buyer electricity, go to Gome. It is not because there are no more channels for buyers, but because it is more convenient and secure to go to the United States. Get sick and see a doctor. It's not because the pharmacy's medicine is not enough.
I don't know where it's uncomfortable; it's because the doctor can let himself know the root cause, eliminate the hidden dangers, and provide him with a comprehensive and safe treatment plan.
Go to court and ask a lawyer. Not because you don't know the case, you don't understand the constitution, but because you can ask lawyers not only to save time in studying the relevant legal provisions of the case, but also to handle a large number of lawsuit procedures instead of yourself.
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In the "Sales and Markets" gift edition, a month-long survey on the demand for gift items found that most terminal gift demanders purchase gifts as much as they purchase home appliances; most people think that gifts are improperly selected, and the resulting harm is also It is no less than eating the wrong medicine; most people think that a successful and satisfactory gift giving behavior requires as much energy and related procedures as a legal action.
Although most people think that the demand for gifts is very high, the professionalism of gift selection is very strong, and the time and effort required to complete a high-quality gift giving ceremony are very large, but the survey data make us feel very surprised: When the investigation When an object creates a demand for a gift, only a very small number of people think of the gift company at the first time. Only a small percentage of the people who think of the gift company have completed their gift-giving activities through the gift company.
Why does this result appear? In order to clarify the reasons for this, we also made an in-depth follow-up visit to the survey respondents.
“When we come into contact with a lot of gift companies, they just sell their products, regardless of what kind of demand we have, who we buy gifts for, or what we do. There's a whole bunch of things that stress how good and cost-effective their products are. How high, it seems that their product is a panacea."
“A lot of gift companies, although they are called gift companies, are no different from commerce companies. What do we want? What does he offer to me? We rarely give us valuable references and suggestions. Prices and prices of other channels are not too bad. For a long time, I feel that buying a gift to find a gift company is not as convenient as passing shopping malls and other channels."
"Utilitarianism is too strong and professionalism is too bad" is the main reason why many customers are unwilling to find a gift company.
As a professional gift service organization in the eyes of customers, a gift company complains that business is getting harder and harder, and customers are more and more critical. Maybe think about it: In dealings with customers, it is to sell their customers blindly. The product is only limited to meet the customer's demand for the product? Or through professional knowledge, to help customers complete the conversion of goods to gifts, so that gift input to create value beyond expectations?
Gome does not produce electrical appliances and its sales go beyond any manufacturer; the same pharmaceuticals, the price of ** is several times more expensive than the pharmacy or the team buys; the lawyer does not provide any physical product, but its service value supports more than 15,000 The survival of a home law firm.
As the only high-end media linking gift companies and gift purchasing terminals in China, while witnessing and promoting the development of the industry, we sincerely hope that the gift purchasing terminal can treat gift companies with the same attitude as Gome, Yankee, and lawyers. More and more gift people, because of their professional knowledge, can provide gift purchasers with the same services as private doctors and legal advisors, and become gifts advisers for gift demanders.