Star wear Z ZEGNA men's 2016 autumn and winter new series

Z ZEGNA is Ermenegildo Zegna’s young urban fashion brand under the Zegna Group. Following Zegna's tailoring and quality, Z ZEGNA promotes its core concept of “Exquisite tailoring and blending with dynamic fashion”, allowing functional high-tech fabrics and a variety of texture-rich colors and patterns to blend into each other, catering to exciting innovations. Diverse urban trend. The unique pentagonal printing, as the Z ZEGNA's iconic logo, represents the five key elements of the brand, namely, creative innovation, ever-changing sports style, multi-element blending, urban style and new interpretation of formal dress, to create a suit for 24/7 men's wear. The idea of ​​a closet accurately conveys the brand essence of “free self style”.

As a new generation of popular idols with unlimited potential in the Chinese language circle, Jiang Jinfu is widely known for his strong sunshine and sporty image. His enthusiasm and focus on his career and life have given him an endless vitality to infect everyone. From the meticulous attire in his work, to the ambiguity of the sneakers without losing his eyebrows, he is good at transforming his unique lifestyle into a personal style, releasing his style from the inside out.

In the urban life where the rhythm is accelerating, Z ZEGNA's brand philosophy of “releasing its own style” is also a tribute to the lifestyle of the new generation of urban influxes who “start at any time”. Jiang Jinfu also expressed his own understanding of the “self-release style”: “Everyone has his or her own unique attitude towards life. The views on fashion vary. There may be hundreds of ways to explain a good design. It is important to find a style that makes you comfortable and suitable for your own style, which is also a kind of attitude towards life.In my heart, the 'self style' should break through the limits of the trend, start from its own needs, find it, release it, and interpret it. ."

Z ZEGNA 2016 autumn and winter series is based on the theme of “below zero, above the clouds”. Through the collision of fabric innovation and color, it pays tribute to the great outdoors and awakens the ambiguous mood of the men in the sky-high city. This season not only follows the practical, all-season star fabric Techmerino high-tech merino wool series, but also in-depth exploration of wearable technology, launched the innovative "Icon Warmer" jacket, extending the function of warmth to coats and suits Sets, even in cold conditions, allow men to release their own style.

With the opening of this “free self style” style tour, Z ZEGNA will join hands with Jiang Jinfu to bring a series of multimedia all-round creative activities for everyone. The first exposure was the photo and video of Jiang Jinfu’s promotional group shot for the Z ZEGNA 2016 autumn and winter series. With the deepening of the journey of style, more frontier vitality interactions will be revealed one by one, and finally in November, the highlights of this section of the journey along the road will be presented, showing the unique interpretation of the Chinese city men for 24:07 lifestyle. .