The fashion brand's "fabric game" started

Now, the "fabric of the fabric" has begun. Fashion brands have started to develop new fabrics, and by personally practicing the weaving, dyeing and other processes to create high-quality unique fabrics to meet the increasing consumer demand of consumers, the key to entering the global fashion market is high-quality fabrics.

Fabric

An interesting phenomenon is evident in Korean brands. The Anderssonbell brand has recently become a topic for a separate ordering event at BARNEYSNEWYORK in the United States. Anderssonbell can be said to be a representative brand in terms of fabrics and quality. The brand independently develops high-quality fabrics and has a large number of original fabrics. It has won high praise from the Korean and international markets for its fine quality management. In particular, the hoodies made by the brand with unique fabrics generated a sales volume of 40,000 pieces last year, which caused a sensation.

In addition, Rawrow, IndiBrand and other brands have also developed unique fabrics, and through these high-end fabrics have gained popularity.

At an integrated store in Daegu, the mother and children came together to buy Anderssonbell hoodies, and even the mothers recognized the brand's popularity. This product will not be deformed even if it is washed, and the brand image that is trustworthy in color and quality is deeply rooted in the hearts of the people.

In order to ensure the high quality of the products, Anderssonbell has established close partnerships with manufacturers in the fields of printing and dyeing and sewing. Especially in the dyeing process, the quality of the products is guaranteed to the greatest extent by the cooperation of advanced machines and fine processes.

Brand executive ChoiJeongHee said: “We have experienced a difficult R&D process with many factories in order to make better fabrics. The reason for this is that we believe that brands and factories must grow together to achieve high quality products. ”

The IndiBrand brand, which is popular at reasonable prices and high-quality products, is also based on its own fabrics and sewing factories, and purchases the original silk to develop the fabric and control the fabric from design to production. It is precisely because of this direct control of the production process, the brand can guarantee quality management and rapid production. Moreover, because of the use of self-developed fabrics, there are no similar fabrics or products on the market. In particular, the brand uses TupimaCotton, the most advanced cotton fabric, to sell more than 1 million T-shirts.

Rawrow, the brand that recently entered the largest fashion platform in Southeast Asia and entered the global market, has also maintained close partnerships with fabric companies, developed RUGGED and WAXED fabrics, and launched a series named after fabrics.

Editor in charge: Liu Xiaomei