Xinshen Group was awarded the brand cultivation management system by China Textile Association

On January 13, 2016 China Textile and Apparel Brand Annual Work Conference was held in Harbin. The meeting directed by the Ministry of Industry and Information Technology, China Textile Industry Association and China Textile and Apparel Brand Strategy Promotion Committee organized by China Textile Industry Association brand office work undertaken. The conference also awarded four brand awards. Xinshen Group won two awards: the brand value of Xinshen Enterprise was 606 million yuan; the 2016 textile industry brand cultivation management system effectively operated the enterprise.

At the meeting, Sun Ruizhe, president of the China National Textile and Apparel Council, stressed that the traditional textile industry should seize new opportunities, foster new kinetic energy, and accelerate the transformation into the science and technology industry, fashion industry and green industry. Brand link more closely with the scientific and technological innovation, leading the fashion consumer is more important, bearing the increasing of Chinese culture, the development of vertical integration of the industry, the industry chain to enhance the effectiveness of the added value gradually.

"Linen foresee demand - innovative product design - leading consumer fashion - to create an international brand," Shen linen brand new innovation tetralogy, played a chapter in the transformation of the domestic textile industry. Different from the terminal brand focusing on the individual, as the upstream enterprise of linen fabric, the more important mission of Xinshen Linen is to lead the trend. So we can see that the fluttering linen plaque at the press conference of “The Wandering Noble” of Xinshen Linen & Sun Lin predicts the trend of integrating the spirit of freedom and modern fashion in the future. Xinshen Linen & Sun Lin not only let the Chinese people see the fashion attributes of linen, but also let the international fashion industry focus on the Chinese linen culture.

Brand marketing in the Internet era has entered a new era. The new application will open up the fan economy model, integrate the upstream and downstream of the industry, and further extend the added value of the industry chain. The new application was given to the stage where the dreams of the amateurs were realized. At the major exhibitions last year, the various linen garments, curtains, sofas, bedding and other home textile products, kitchens, bedrooms, living rooms, etc., were newly exhibited. Home linen products, as well as creative linen decoration designed to add color to life. More and more people under the influence of the new Flax & Sun Shen Lin Shen new conference and exhibition, to understand the flax green and healthy, comfortable and environmentally friendly features, see the potential of modern fashion linen, fell in love with this considerable cultural sense Aristocratic fabric.

In the era of personalized consumption, copy-type production can no longer meet people's needs, and Xinshen linen opens a new pattern with “customized and flexible production”. In the “Snow Customization” mode of Xinshen Linen, the designer deeply explores the needs of consumers, feedbacks on the fabric production process, and introduces a variety of linen fabrics with freehand color, swaying texture and nature. At last year's Shanghai Fabric Exhibition and Jiangsu Fashion Festival, Xinshen Linen brought more than 1,000 kinds of spot-customized fabrics, which made people shine and guide the transformation of the production mode.

Technology will eventually change people's lives. Since 2005, Xinshen Flax has introduced the advanced design concept of Italy to develop a series of new linen fabrics; to create a new type of eco-friendly linen fabric, which has integrated the characteristics of green, comfortable and environmentally friendly linen with technology and cultural elements; At the Design and Innovation Technology Expo, we will thoroughly exchange the intelligence of the hemp spinning technology and try to bring into play the connection characteristics of the Internet +... "Open up the domestic linen end consumption with various means such as smart manufacturing , green production, and maker space." flax while maintaining export growth, so flax into ordinary homes. "Li Jianfeng, chairman of the science and technology dream flax, linen is also a new application of science and technology vision.

As vice president of Textiles Yang Zhaohua said, the initiative to adjust, breakthrough innovation, transformation and upgrading will seek to become the main tone brand development of industry, science and technology and brand, model, channel, capital, culture, fashion and other elements will be more closely linked. Xinshen Flax is in line with the industry situation, seeking breakthroughs on the road of brand innovation and change, contributing to the transformation and upgrading of China's hemp textile industry.