Shishi clothing industry vigorously explores overseas markets

Since 2016, Shishi Textile and Clothing Base Camp Fujian Shishi City has further increased its efforts to explore the international market. From January to November, the city’s textile and garment self-operated exports amounted to 1.292 billion US dollars, and the number of exporting countries increased from 120 to 163 three years ago. It has become the industry with the largest number of manufacturing countries in Quanzhou.

Textile and Apparel

Sihaixin Textile Co., Ltd. is a Shishi company with many years of textile and garment export history. Affected by fluctuations in the international market, the export of products in the past few years has been tepid, the original market has shrunk, and the cultivation of new markets takes time. “We must go out to find the market and find business opportunities.” Lin Longxin, the person in charge of the company, said that from the second half of 2015, the company sent people out of the country, focusing on opening up blank markets and emerging markets, the effect is very significant. In 2016, the company's export sales increased by 35% over the previous year, with emerging markets growing by more than 70%.

Su Suzhen, head of Shishi Chunyi Clothing Co., Ltd., who has similar experience with Sihaixin Company, told reporters that her company is mainly engaged in children's wear. In the past, the market was mainly in developed countries such as Europe and America. Since last year, the company has turned its attention to emerging markets such as South America and Asia, and the product categories have been adjusted accordingly. “After going out, I found that Chinese products are still quite competitive, and the business people did not return empty-handed every time.” Su Suzhen said.

“The export of Shishi textile and garment countries continues to increase, which is the result of the enterprise's “opening up the territory” and the policy effect of the local government to encourage and support enterprises to accelerate the 'going out to sea' under the framework of “One Belt and One Road”.” Lin Jin, Director of the Shishi Municipal Bureau of Commerce Said the field.

The annual output value of Shishi textile and garment industry exceeds 50 billion yuan, creating a number of clothing brands such as Fugui Bird, Edenberg and Dipai. Shishi has also become a famous leisure clothing city in the country. However, in recent years, the overcapacity of the whole industry has caused the pressure on Shishi textile and garment enterprises to double, and enterprises have to step up the pace of “going out” and open up new markets.

Since last year, the Shishi Municipal Government and the textile industry industry organizations have increased their overseas promotion efforts through international purchasing groups, international clothing associations, e-commerce platforms and other means, and buyers from emerging market countries such as the Middle East and Southeast Asia have come to the fore. In the export structure of Shishi Clothing City, the export sales share of emerging markets such as the Middle East, Russia and Southeast Asia is close to 50%, an increase of 15% over the previous year.

Enterprises must "go out to sea" and the products must be excellent. In recent years, a group of leading enterprises in Shishi City have continuously increased product research and development efforts, actively optimized the product export structure, and developed a batch of corn fabrics, carbon fiber fabrics, Taiji stone fabrics, nano chemical fiber fabrics, etc. for the demand of high-end products in the European and American markets. New products and high-end products are greatly welcomed by the international market. Statistics show that in the first 10 months of last year, the clothing cost of Shishi clothing exports less than 100 yuan has dropped from 65% three years ago to 40% today; the proportion of high-end apparel fabrics exported has increased from less than 20% three years ago to 40%. %.

“In the past, Shishi textile and apparel products were concentrated in the low-end areas, and it is difficult to enter Europe, the United States, Japan and other developed countries and regions. Now with the increase in the proportion of high-end products, this situation has changed significantly.” Shishi Textile and Apparel Chamber of Commerce Nagata said,

Looking forward to 2017, planning the future of the textile industry