"Small" brand turns the big market case card clothing in CHIC 2017 wonderful review

CHIC2017 Shanghai Service Expo has been closed for a week, but with its high-quality products, advancing management model and advanced marketing strategy, Case Card apparel is still attracting customers from all over the world to inspect, negotiate and order.

According to reports, during the CHIC2017 Shanghai Service Expo, more than 10,000 people in the Case Cards exhibition hall visited and negotiated, including many first-line brands from Shenzhen, Guangzhou, Hangzhou, Shanghai, Beijing, etc., facing a brand company in Beijing on the spot. The interest in ordering thousands of pieces, on March 25, 2017, I once again walked into the case card clothing, looking for the magic of the "case card" this "small" brand turned the answer to the big double-sided market.

First, quality is the root of the product

In the case card production workshop, such a slogan is hanged, "product is the character", "products with stable quality must be picked up from the source", "all members implement quality one-vote veto", etc., it is not difficult to see Card requirements and management of product quality. In order to ensure the stability of the products, the example card is taken from the raw materials, and truly completes the one-stop production chain of “raw material procurement, yarn spinning, fabric weaving and garment making”. According to the factory manager of the card factory, in the past year, the amount of warehousing reached 1200 pieces on the same day. Faced with this year's momentum, the amount of warehousing must reach 1800 on that day, so the current recruitment, production and quality training are the most important. First-class events, we must do a good job in sales logistics, and get started ahead of time.

Second, the original design is the soul of the product

In the current market environment of imitation, revision, and piracy, the example card clothing always insists that “original design is not only the soul of the product, but also the soul of the enterprise.” Therefore, every piece of clothing in the case card costume is a finely crafted piece of art. Now we have more than 30 independent design teams and sample research and development workshops, including 6 domestic first-line designers. Designed into a variety in 2017, the series has a strong sense of style and a lot of popular elements. It not only loses the elegance of Europe and the United States, but also lacks the Chinese style of China's dignified and beautiful, and also integrates the elements of today's fashion. According to reports, at present, nearly 300 models have been developed, and all the national order fairs in mid-to-late April are all bright. Through exchanges, we learned that in the product development and design, the example card has a new sales every quarter in the concept of “designing one generation, developing one, listing one generation, and storing one generation”.

Third, a unique management model to create a rock-solid team

On the platform of the card work, although there are different divisions of work, more is still the cooperation of the team. The boss is kind, unobtrusive, broad-minded, has a strong sense of professionalism and social responsibility, and is deeply loved and admired by all employees. It is said that in June of last year, all dealers across the country held an order meeting. Each manager of the card was divided into several roads, carrying a heavy sample, regardless of men and women, carrying shoulders, held for more than 60 games for 50 consecutive days, no one shouted. Tired and bitter, hard and happy every day. At the celebration of the end of the CHIC2017 Shanghai Service Expo, most of the outstanding managers have promised that as long as they do the job, no matter what temptation and sugar-coated shells are outside, they will not be confused or fall behind. In the face of such a team, I have to admire.

At the end of the day's investigation, we met Mr. Liao, the general manager of the case card clothing. According to General Liao, since the end of the CHIC2017 Shanghai Service Expo, the market and the merchants have fully affirmed the style and color of this year. Now the company is full of employees, full of confidence, and has been motivated and accompanied by sales tasks. The feedback from the market, the sales elites are constantly multiplying, and the 2017 card must be a year of great development and great progress. In sales operations, Mr. Liao also revealed some ideas. This year, he will increase the interactive alliance of excellent distributors and terminals, strengthen business learning, and make advanced marketing strategies to benefit outstanding dealers.

The small brand turned the big market, the example card, a new brand on the double-sided coat category, after several years of hard work, achieved extraordinary results. "China's famous brands, top ten brands of double-faced cashmere coats, top ten brand new clothing of 16th year, Shenzhen original design fashion week gold medal, Haining leather Zhou Fengshang and other awards" and other awards are all in the bag. We look forward to the 17-year national order fair for the card! Looking forward to the 17-year visual feast of the card!

Enter the card brand center