Wujin fabrics will be on the Milan Fashion Week

At the end of September, Milan Fashion Week will open. Armani, the world's top menswear brand, will lead a new wave of fashion. As a supplier of Armani, in the first half of this year, Jiangsu Tunbao Textile Dyeing & Finishing Co., Ltd. has shipped fabrics to Italy, which is the third year of the bunker supply for Armani.

“Welcome to the commanding heights of the industry and have a place in the fashion circle is the driving force for the continuous advancement of the bunker.” Xie Bin, general manager of Jiangsu Tunbao Textile Dyeing and Finishing Co., Ltd. said.

Involved in the fashion field

In 2013, the domestic textile industry continued to be sluggish. In the lake of textiles, many textile companies are facing a crisis, and bunkers are no exception. Xie Bin, who returned from studying in the UK, realized that change is the way to survive in traditional textile enterprises. In the textile industry, Italy's Albini is the world's top fabric manufacturer, Armani, Prada, Kiton's tailor-made fabrics are from this company. Albini, the target of the bunker catching up.

Subsequently, Bunker hired three of the world's top fabric designers in Italy to study the most advanced fabric production.

These three designers have 30 years of experience in fabric design and have worked in Albini. Their joining has quickly become a boost for the development of the bunker. The colors, patterns, textures, textures, functions and styles of the fabrics produced by Bunker have been qualitatively improved.

In 2015, Bunker stood out from 200 fabric companies around the world and supplied fabric samples to Armani. After strict screening, Bunker officially became the fabric supplier of Armani, which means that Bunker and the world's top fabric companies stand on the same starting line.

Each year, Bunker provides 100,000 shirt fabrics for Armani and has become a partner of international top brands Prada, Dior and others. As the world famous Italian menswear brand, 20% of Zegna's shirt fabrics come from the bunker.

Variable and invariant game

Working with the world's top brands does not mean that the bunker can “sit back and relax”. "With the development of the global textile industry, European textile companies continue to introduce high-quality, high-performance textile products, unparalleled natural luster, soft silky touch, plus colors, patterns and other elements, fabric production has become fashionable The former station of the competition." Xie Bin said.

In recent years, Bunker has purchased the world's most advanced Lixin package dyeing equipment, sizing machine, carbon sanding machine, Osdorf singeing machine and other fabric production equipment from Germany, Japan, Italy and other places. The production of high-quality high-grade fabrics laid the foundation for hardware.

In addition, the Italian design team hired by Bunker has traveled to and from the four famous international fashion weeks all the year round, and has studied with the top fabric designers in Europe to design patterns according to fashion trends. With the help of French, Indian and Spanish design software, the design fabric will be displayed in 3D effect, and the overall design effect will be grasped, so that the sample can be quickly and accurately simulated, and the digital design, rapidization and accuracy of the flower design can be realized.

"Since we have chosen to dance with fashion, we have to choose between change and change." Xie Bin said that only by advancing and retreating with fashion can enterprises be "not shocked."

Create "Alibaba" in the fabric industry

For enterprises, only by continuous innovation can they occupy the commanding heights of the industry. It is understood that the new products and new patterns developed and designed by Bunker each year reach 1000 groups, gradually leading the design trend of some brand customers, and greatly improving the bargaining power and initiative.

In 2016, Bunker developed an e-commerce platform - Anjue Lili Spot Mall (), which realized the order supply of fabrics. Most of the products of Bunker are “Tide” goods developed by top European designers. Customers can place orders on the electronic platform according to their needs. Even if it is one meter, Bunker will arrange delivery immediately.

This year, the spot mall is expected to achieve sales of 45 million yuan, which will increase the profit margin of Bunker by at least 30%-50%, and the gross profit margin of sales is more than twice that of the traditional model. In the future, Bunker plans to develop a multi-language version of English, French and Japanese in the Anjue's spot shopping mall to create “Alibaba” in the fabric industry and realize the online sales of global textile fabrics.

Now, Bunker has a new goal. It plans to invest a total of 10 million US dollars in three phases to build a garment factory in Vietnam, with an annual output of 2.5 million garments, to achieve a breakthrough in fabric to garment manufacturing.

Interview Notes: The textile industry has always been one of the most important traditional industries in Hutang. In recent years, it has been constrained by factors such as resource and environment, rising labor costs, and oversupply in the market. Especially in the context of vigorously promoting the “263” special action in our district, the textile industry is facing difficulties.

There is such a saying: "There is no sunset industry, only the sunset enterprise." The bunker is willing to invest in fabric research and development. By entering the fashion field, it not only reverses the competition of low price and impulse, but also walks out of the development of the textile industry in our district. new road. Under the new economy, the lake pond with fabric as the core is moving from the bottom of the industrial chain to the upstream, and its core competitiveness is continuously enhanced.

According to the number of Wujin: In 2016, there were 190 textile enterprises in the district, with an output value of 31.84 billion yuan, a year-on-year increase of 9.9%; the main business income was 31.01 billion yuan, a year-on-year increase of 9%; the profit and tax was 3.21 billion yuan, a year-on-year increase of 4.8. %; profit of 1.92 billion yuan, an increase of 4%.

In the first half of 2017, the textile industry's total output value reached 16.66 billion yuan, a year-on-year increase of 10%, an increase of 0.5 percentage points over the same period of last year, accounting for 6.5% of the total industrial sector.

At present, our district has more than 2,000 textile enterprises, forming a superior product represented by corduroy, yarn-dyed fabric, denim and warp-knitted fabric. With the promotion of the “263” special action, the textile enterprises in our region accelerated the transformation and upgrading, the sales growth was considerable, and the profit increased.

Editor in charge: Xu Yuehua