The new trend of the traditional enterprise Internet transformation - the goods together with Yu Wenle hundred KOL interpretation of the trend wear

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On April 11-18, 2018, YOHO! Group teamed up with the fashion trend landmark Beijing Sanlitun Taikoo Li to hold the "YO! 100 own set" 2018 spring and summer trends release exhibition. This YOHO! Starts with “REDEFINE” and encourages young people to break rules and prejudice, redefine the known ones, find their own personality and wear styles, become more and more tidal, and create “something” for young people. set". The event attracted a large number of people to stop and watch and participate in the interaction.

Yu Wenle led the shooting, hundreds of stars KOL help out

Yu Wenle led the filming and showed a good mix of spring and summer trends. "YO!100 own set" invited Yu Wenle, Guo Junchen, Peng Yuchang, Zhou Yuqi, Xiong Yuqi and other hundreds of stars, KOL to interpret different styles.

Gentleman sports, pocket function, football street, fluorescent electronics, BIG BOY/GIRL are the five major 2018 spring and summer style trends that the “YO!100 own set” for consumers. In these collocations, there are not only exclusive items that are scoured everywhere, but also the stylist's private collection. There are also YOHO! The sample clothes of each brand obtained in advance, and these combinations can also be purchased without worry in YOHO!BUY. A visual reference for all aspects of the average consumer.

In addition to the stars KOL, such as Yu Wenle, Guo Junchen, Peng Yuchang, Zhou Yuxi, Xiong Yuqi, and many other people, they also participated in this shooting plan, each of which expressed their personality and attitude through wearing.

Innovative multimedia new gameplay , breaking the trend of marketing experience

Every year, major fashion trend analysis agencies will release the latest popular colors, popular fabrics and patterns in advance. Then the major fashion magazines will also make reference analysis according to the fashion week catwalk costumes, but usually such analysis is very general and less cover the trend field, suitable for fashion designers, researchers and other professionals for reference, for ordinary consumers It is not practical enough.

Adapt to the changes in the consumer base and consumers pay more attention to the consumption needs of quality and high-selection dimensions, actively carry out business innovation, accurately position the customer base, and provide consumers with more choices. In combination with brand day, short video columns, limited brand start-ups, etc., there are not only innovative new multimedia games such as “new forces” and “new goods trend new festivals”, but also the retail industry innovation leadership that was selected by the media in 2017. prize.

Online and offline interactive immersive exhibitions bring a new experience

For a long time, Beijing Sanlitun Taikoo Li is recognized as a gathering place for trend culture. This YOHO! cooperated with Sanlitun Taikooli to present the trend of spring and summer of 2018 with rich exhibition design, so that the tide people can get the inspiration of the new season and find their own personality. In addition to the display of humanoid models, the audience can touch the physical texture on the spot, view the details of the match, and the site can scan the code interaction. The audience can choose different styles to view more LOOK.

At the same time, YOHO! also launched the fun H5, fashion lovers can match the dress style that suits them and get a new season of clothing allowance. According to the five major trends, the goods have also screened out various combinations of products into different wear effects, improving the practicality of the H5 interactive page. Whether it's online or offline, the exquisite exhibition design and practical style test bring an immersive interactive experience to the audience. After that, from April 22nd to May 2nd, the exhibition will be transferred to Nanjing, where YOHO!STORE in Aishangtiandi, Xinjiekou will meet with consumers in the Yangtze River Delta region, and Yu Wenle will also appear as a stylist at the event. in.

YOHO! Group has been working hard for Chinese consumers to become more tidal. In the future, "YO!100 own set" will continue to be carried out in two ways a year. I hope to use YOHO!'s vast resources and rich experience to bring in young people in a multi-inclusive trend culture and consumption. Leading trend information, rich trend products, and diverse trends, guide and encourage them to tear off the "work, age, geography..." label, find their own personality, and put their own mark on the trend style, thus launching Really belongs to the trend culture of China.

In 2017, YOHO! Group maintained a strong growth level and achieved remarkable overall revenue. With the advantages of YOHO! content and platform in the trend field, YOHO!BUY's core business YOHO!BUY has further expanded its revenue capacity and scale, and firmly occupied the trend of the new retail segment.

YOHO!BUY, which is deeply involved in the trend industry, has a high-speed growth in the trend of new retail through innovative marketing and trend content. With the support of YOHO! Group, we are committed to creating a trend marketing distribution center that connects “Chao content – ​​tide crowd – tide consumption – tide culture”. In stock, as a key transformation of the entire tide culture chain, in the tide culture ecology created by YOHO! Group, high-quality content has become a shopping destination for trend consumers.

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