Which brands stand out in 2018 Milan Design Week?

As a major event in the global design industry every year, Milan Design Week (SalonedelMobile) is naturally a must for fashion and luxury brands.

Founded in 2000, Milan Design Week is the world's largest exhibition of interior decoration industry and one of the world's three major furniture exhibitions. "Milan International Furniture Fair" is one of its most famous activities.

The US website WWD has counted the most eye-catching and creative works of the year, as detailed below:

Valentino

The Italian luxury brand Valentino's project at the flagship store in Milan is called "NinaChezValentino", which focuses on the dialogue between fashion and design. During the Milan Design Week, the brand renovated five spaces in the store to display a selection of furniture products selected from the NinaYashar Gallery NilufarGallery. These glamorous pieces of furniture complement the 2018 fall collection that Pierpaolo Piccioli designed for the brand.

In the 2018 Fall Collection, Pierpaolo Piccioli's design is inspired by the rich themes and signatures of the Valentino brand's historical archives. “I admire Nina's approach and combine creativity with past knowledge. Both of us have a desire to create classic designs that reflect the past influence, but are completely private and in line with current trends.”

Bulgari

The Italian jewellery company Bulgari has created a spectacular installation that pays tribute to the B.Zero1 jewellery collection and the company's DNA. In the labyrinth of the route, the printed silk wallpaper contains several showcases showing the production steps of B.Zero1 – through the design duo IvanNavarro and Courtney

The collaboration of three international design studios, Smith, Storagemilano and MVRDV, clearly shows Bulgari's signature passwords in front of visitors.

The brand also created a tunnel-shaped mirror house to showcase the materials used in different brands, including a new cement and resin material developed by (MVRDV) and the Delft University of Technology in the Netherlands, according to Bulgari interior design. Director Silvia Schwarzer said that (this material) will appear on the facade of the brand's flagship store in Kuala Lumpur.

Loewe

The Spanish luxury brand Loewe has exhibited 50 blankets and tapestries (special order) and 12 limited tote bags. The products launched by Loewe are produced by the brand in cooperation with textile craftsmen in Europe, Africa, India and South America. Jonathan Anderson, Brand Creative Director, said that the special series was launched because "In the past few years, we have been working with different companies and craftsmen from all over the world. What kind of chemical reaction will it bring together?" Will be used to support women living in minority communities.

Moschino

This year's Milan Design Week, the Italian luxury brand Moschino and Kartell cooperated with the table lamp of the brand representative bear appearance. Wearing a white T-shirt with the words "ThisisnotaMoschinotoy", this table lamp from the creative director of the brand, Jeremy Scott, shows the two companies' fun attitude. "As a fan of Kartell's perennial, I am honored to join the many people I admire and board their cooperation list."

RobertoCavalli

Paul Surridge, creative director of the Italian designer brand Roberto Cavalli, exhibited a limited edition of 100 pieces of luxury crystal vases in the flagship store. Each time, the crystal vases weigh about 20 to 30 kilograms, blending fashionable champagne, amber, grey and black, abstractly displaying the brand's signature wildlife patterns. The producers of these vases are Arnolfodi Cambio, a well-known manufacturer in Tuscany. The company, founded in 1945, also produces the Roberto Cavalli Tableware collection.

AntonioMarras

As in previous years, Italian designer Antonio Marras still built a restaurant at the brand's Milan headquarters, run by Italian fresh pasta producer LaFamiglia Rana. AntonioMarras's infinite creativity has allowed a large number of works to be born. The designer and artist born in Sardinia collected his work into the “PremiataDittaMarras&Co” project of this design week. AntonioMarras said: "The months before the opening of Milan Design Week were super busy, until now I feel that we have done so many different things."

AntonioMarras's design covers a wide range of categories and includes a number of companies. If you use three new finishes, the custom-made "NewYork" chair and sofa are co-operated with furniture manufacturer Saba. He also designed and painted vases, plates, tiles and pillows for Kiasmo. Other works include: painted tablecloths, running shoes, aprons, wallpapers, etc.

ErmenegildoZegna

The Italian luxury brand ErmenegildoZegna presented Toyz, a luxury lifestyle product for fashion men. The series will officially enter the brand store in November this year, the specific products include: record player, soccer, headphones and skipping. Brand art director AlessandroSartori said, “The brand will celebrate its 50th anniversary this year. We have developed a new woven leather version inspired by a fabric from 1968 and used it to craft these products.”

Marni

The Italian designer brand Marni exhibited the color device in the showroom at Viale Umbria. The coloured panels and hammocks made of looms are placed side by side with the wooden table, displaying a variety of lifestyle products such as PVC picnic baskets, striped bags and hen sculptures, PVC chairs, etc.

Brands creative director FrancescoRisso said: "This season is inspired by Veredas. This small town residential area consists of two to three blocks in the suburbs of Colombia, where most people are engaged in the production of different types of products, such as bags, shoes Etc. We aim to recreate a similar atmosphere by emphasizing the traditional skills of Colombians."

Missoni

Italian luxury knitwear Missoni teamed up with American artist Rachel Hayes to launch the installation art at the showroom in the Brera neighbourhood of the Milan Art District. Brand Creative Director Angela Missoni said: “There are many fashion weeks in the world, but there is only one design week, and it is in Milan. All the young people are coming, and all the activities and products are open to the public.”

This time, RachelHayes conceived a large environmental art project called "BlowingintheWind", focusing on the theme of light and air. The interior of the unit has three suspended metal macrostructures with finely divided, colorful plastics on the surface that reflect different light rays as the visitor and the illuminating light move. A long suspended ceiling made of colored translucent patchwork tape is placed at the entrance of the unit.

Tiffany&Co.

American jewellery brand Tiffany held an event at the flagship store in Milan to celebrate its first home and accessories collection in Europe, such as ceramic tableware, the brand's classic "chicken blue" glass, silver ruler, pencil sharpener, first aid kit, etc. . The series was launched in the United States in October 2017.

For this event, the brand's chief art officer, Reed Krakoff, invited five female artists: AnnaGaltarossa, ShantellMartin, MarilynMinter, LaurieSimmons and Anna-WiliHighfield to create a creative installation that was placed in the store's display window during the design week. Through five different angles, such as sculpture, collage, and pop art, the five artists reinterpret the hand-made greenhouses of pure silver, copper and glass in a modern style. ReedKrakoff said: "We chose to re-interpret the homes of HomeandAccessories because it is the perfect expression of brand craftsmanship and the symbol of creative power."

SalvatoreFerragamo

Italian luxury brand Salvatore Ferragamo is working with Hong Kong designer Alan Chan to showcase the latter's Silkroad chair collection at the women's and men's stores in ViaMontenapoleone. Using black walnut, the Silkroad chair series is a blend of Western culture and Asian aesthetics, reinterpreting the 17th century European Conversation Chairs.

Salvatore Ferragamo places different sizes of Silkroad chairs in different locations for men and women, such as women's stores in the footwear area. Chen Youjian said: "These chairs are tailored for this space. Previously they were sofas. They may be stronger and more comfortable, but they don't need that kind of comfort when trying shoes."

In addition, Salvatore Ferragamo also displayed the Molteni & CHeritage Collection series in the shop window – furniture products designed by designers such as GioPonti, Yasuhiko Itoh and RonGilad.

PalZileri

Rocco Iannone, creative director of Italian premium menswear brand PalZileri, designed the refurbished Milan boutique to reopen during the design week. In addition to local specialties, RoccoIannone has also launched a new backpack capsule series, Tadzio, which uses Rubelli fabrics in line with the store's interior. There are 5 combinations and numbers, each limited to 20 pieces.

RoccoIannone's eclectic aesthetics are reflected in the design of the store: the industrialized PhilippeStarck and GioPonti seats contrast with 18th-century French gold-plated mirrors and vintage wood tables. “By creating a small, cozy space in a three-story building, I hope it looks more like a home than a store.”

Kiton

Italian custom-made suit maker Kiton opened its workshop for the first time and teamed up with Robilant+Voena Gallery to curate an exhibition of gentlemen in suits and suits. The exhibits included 10 paintings by artists such as AntoonVanDyck and Giovanni Boldini. These paintings show the evolution of menswear from 1700 to 1900, linking Kiton's deep tradition to the roots of Naples. The company CEOAntoniodeMatteis said: "We are a family business, but now is a good time to open the door. Fashion and design will continue to merge, (Design Week) is the most important week of Milan."

Italian version of Vogue

During the design week, the Italian version of Vogue also opened its editorial headquarters in the center of Milan and hosted the “LifeinVogue” event. The magazine editor Emanuele Farneti invited eight international designers to redesign the company headquarters from their own perspectives. office. “Although it has been advocated for years to make office life close to everyday home life, no one like us, as an example of real estate design.”

New designers and architects who were invited to redesign the office space include: Mario Bellini, Michael Bargo, Antonio Citterio PatriciaViel Studio, SabineMarcelis, FayeToogood, PatriciaUrquiola, MullerVanSeveren Design Partner, QuincocesDrago Studio.

These designers and architects are responsible for different parts, such as conference rooms, graphic designers and beauty editors' offices, creative director Giovanni Bianco and Emanuele Farneti's own office.

Editor in charge: Gao Wei