The 2018 Jiangsu Rural Tourism Festival press conference was held in Jiangning, Nanjing.

On April 28th, the press conference of the 2018 Jiangsu Rural Tourism Festival hosted by the Jiangsu Provincial Tourism Bureau was held in Jiangning, Nanjing. On the 29th, “Shui Yun Jiangsu Beautiful Country” 2018 Jiangsu Rural Tourism Festival and “Liang Jiangning Weaving Happiness” Jiangning Rural Tourism Season, “Hometown Jiangyan Leju Garden” Jiangyan Rural Tourism Season, “Hengbei Hengmei Pear World” The Dafeng Rural Tourism Season will be launched at the same time in Jiangning, Jiangyan and Dafeng.

When talking about the overall arrangement of the 2018 Jiangsu Rural Tourism Festival, Deputy Director Zhan Gengqing pointed out that in order to implement the "rural revitalization" strategy, further enhance the province's rural tourism brand, enrich the tourism elements of Jiangsu's rural areas, promote exchanges across the province, and fully display the province. The achievements of rural tourism development, enlarge the brand effect of rural tourism in Jiangning, Taizhou, Jiangyan and Yancheng Dafeng, realize regional linkage, promote rural tourism and enrich the people and promote poverty alleviation. “Shuiyun Jiangsu Beautiful Village” 2018' Jiangsu Rural Tourism Festival The launching ceremony will be held on April 29th in Huanglongtun, Jiangning District. At the same time, the organizing committee will set up the Suzhong and Subei sub-districts in Jiangyan Lake Oasis and Dafeng Hengbei Village respectively.

The main agendas for the launching ceremony of the main venue in Jiangnan, Jiangsu Province are: the leadership of the Nanjing Municipal Government; Jiangning District to promote the special products of rural tourism; the Nanjing Tourism Commission released a series of activities of “Citizens Traveling to the Country and Feel the New Nanjing”; the Provincial Tourism Bureau released “Jiangsu People’s Tour Jiangsu” "The first batch of fine lines in 2018; announced the list of "Village Revitalization Tourism and Enriching Advanced Villages" in Jiangsu Province and awarded the license; launched the "Shuiyun Jiangsu Beautiful Village, Come to Jiangning Weaving Happiness" 2018' Jiangsu Rural Tourism Festival. The Jiangning Rural Tourism Season series activities mainly include: “On the Hope Fields” – 2018 Jiangsu Broadcasting Top 100 Anchors, Huanglong Tea Culture Theme Series Month, Hengxi Watermelon Festival, Jiangsu Rural Tourism Development Forum, Jiangning Lidao - The village hand-to-hand ceremony promotion month, the first Xujiayuan wild fun month, people from all walks of life visited Jiangning's characteristic rural villages, “coming to Jiangning weaving happiness” rural tourism feature experience contest.

The main agendas for the launching ceremony of the Suzhong Jiangyan Sub-meeting Hall are: the main leading speech of the district government, the four-star rural tourist area, the self-driving tour camp of Jiangsu Province, the Jiangsu Industrial Tourism Zone, and the Jiangsu Boutique Tourism Resort Hotel, which read the Jiangyan District Tourism. The “10 Million Million” project creation unit proposal for industrial development presented the “Jiangsu Province Rural Tourism Development Innovation Cases”, and the guests invited the series of activities of the Rural Tourism Festival. The main activities of the Jiangyan Rural Tourism Season are: River Cross Country Tourism Festival, the Stars Avenue Champion enters the Wuhu Music Festival, the Country Food Festival, and the Penghu Oasis Windmill Festival.

The main agenda of the launching ceremony of the Dafeng branch in the north of Jiangsu Province is: the main leaders of the district committee, the main leaders of the Yancheng Tourism Bureau released the spring tourism products of Yancheng City; the main leaders of the party committee of Dazhong Town introduced the rural tourism of Hengbei Village; Development and Innovation Cases Collection; the guests of the conference jointly launched the series of rural tourism festivals. Dafeng Rural Tourism Season series activities include: Hengbei's first Dafeng local cuisine gourmet cooking competition, Liyuan opera, European and American country band songs, rural folk songs, night tour Hengbei, 2019 World Cup Floral Competition China Regional Finals, "Dream back to the Netherlands" stage sitcom, "Dating with tulips" Dutch style performances, Oriental Peach Blossoms "Wind from the East, Image Peach Blossoms" series activities, Tianchi Lake "Scented flowers, strolling the sea" Lavender The first lavender festival of the manor.

Deputy Director Zhan Gengqing said that compared with the previous session, the 201st Rural Tourism Festival mainly presents the following four characteristics: First, the theme is more distinct. The core theme of this rural tourism festival is rural revitalization. The three conference sites of Jiangning Huanglongyu, Wuhu Oasis and Dafeng Hengbei Village are the pioneering areas for the implementation of rural revitalization strategy in our province. Their experience has the significance of demonstration and promotion. In order to better clarify the tourism route of rural revitalization, before the meeting, the tourism department of our province launched the application and appraisal of “Village Revitalization, Tourism and Enriching Advanced Village”, from “good industrial foundation, ecological livability and tourism, tourism civilization safety and management”. In five aspects: effective regulation, enriching the people and benefiting the people, the specific standards have been formulated. After voluntary declaration, city recommendation, expert review, and online publicity, the provincial tourism bureau will officially announce and award the card at the main venue. At the same time, it also collected 60 pieces of Jiangsu rural development and innovation cases for the province, and compiled the characteristics of local tourism development, good experience, and personal experience in the form of cases, and will also concentrate on the book at the launching ceremony. We will effectively issue the tourism voice of rural revitalization, reflecting tourism and tourism.

Second, the form is more diverse. The current rural tourism festival will arrange the on-site observation activities of the participating guests in advance before the launching ceremony. The purpose is to hope that delegates can learn advanced experience in rural tourism development in areas such as Jiangning, Dafeng and Jiangyan by consulting in advance. When the event started, it became more deeply aware of the importance of developing rural tourism for rural revitalization. At the same time, for the first time, the three-piece linkage of Sunan, Suzhong and North Jiangsu was adopted. In addition to the main venue in Jiangning Huanglongtun, a sub-meeting venue was set up in the Oasis Ecological Park in Jiangyan, Taizhou and Hengbei Village in Yanfeng Dafeng. At that time, the main venue "coming to Jiangning weaving happiness" Jiangning rural tourism season and the venue "village about Jiangyan Leju rural" Jiangyan rural tourism season, "Hengbei Hengmei pear world" Dafeng rural tourism season, will start simultaneously, Co-released, through the combination of point and film, three places, the final realization of the province's rural tourism carnival.

Third, the content is more abundant. In this rural tourism festival, Jiangning, Jiangyan and Dafeng held three venues. In addition to the provincial government's prescribed actions, they also set up some individual agendas, such as Jiangning. At the launching ceremony, a special introduction program for rural tourism products was set up; Dafeng District set up a party secretary of Dazhong Town to introduce the rural tourism situation of Hengbei Village; Jiangyan District set up a tourism industry development of “10 million” (10 Jiajing District, Baidian Lianchuang, 1000-person rotation training, and thousands of people's comments) The project creation unit read out the proposal. At the same time, in addition to the launching ceremony, the three venues set up different types of warm-up and experience activities. Huang Longzhen invited non-legacy masters to perform live performances. Hengbei Village invited celebrity chefs to produce and display “All-Pear Feast”, Jiang堰 Organizing Baicun's excellent products for on-site display, the entire launching ceremony, which reflects the strong rural characteristics, will definitely impress.

Fourth, the demonstration is more obvious. The location of the three conference venues is the founding unit of the national tourism demonstration zone. They all take the preparatory activities of the rural tourism festival as an important starting point for the party committee and the government to promote the development of rural tourism, fully embodying the standard of “government and government planning” for the whole region. Claim. In terms of specific activities, it is not limited to the tourism system, but the relevant travel resources of the whole region have been integrated. For example, Jiangning District around the rural tourism festival, the preparation of the organization of outstanding scientific and technological workers, dual-creative talents, advanced model workers, moral models, outstanding entrepreneurs and other people from all walks of life to inspect Jiangning's characteristic rural activities, fully embodies the "global tourism, sharing The concept of enriching the people and benefiting the people. At the same time, combined with the launching ceremony, we will also announce a batch of 206 rural tourism festivals collected in the province, and the real tourists will “easily visit the countryside and enjoy the wonderful seasons”.

Zhan Gengqing, deputy director of the Jiangsu Provincial Tourism Bureau, said at the press conference of the 2018 'Jiangsu Rural Tourism Festival that in recent years, with the attention and support of local governments at all levels, the rural tourism in our province has ushered in a flourishing spring and presented quality. The trend of specialization, agglomeration and integration has become the "golden key" to provoke the "green water mountain" and "Jinshan Yinshan" and open the "golden key" of the "village revitalization". The rural tourism industry has become a “core force” in the tourism industry of our province. Rural tourism activities have become the “poetry and distance” of many tourists' dreams. In 2017, the province's annual rural tourism realized a total operating income of nearly 90 billion yuan, an increase of 20.8% over the previous year. The total number of tourists received was 287 million, a year-on-year increase of 16%. The total number of direct rural employees in the province has reached 420,000. People around.

The quality of rural tourism development in Jiangsu is from low to high. After years of exploration, practice and development, the level of rural tourism development in our province has been extensively copied into a new stage of quality improvement. First, the standard system is more complete. According to the industry rules and the needs of tourists, we have continuously improved the relevant standards of provincial star-level rural tourism areas. In March 2016, we officially released the “Classification and Evaluation of Rural Tourism Areas” (DB32/T1666-2016) and “Village Tourism in Jiangsu Province”. In April 2017, the first batch of five-star rural tourism areas, such as the Shitang People's Home in Jiangning, were officially identified. The second batch of 16 founding units are promoting the creation work in sequence. The five-star rural tourist area has become the navigational standard for the branding, specialization and agglomeration of rural tourism in the province. Second, there are more industries. By the end of 2017, the province has 39 model villages for rural tourism in China, 40 model villages for rural tourism in China, 43 national famous scenic tourism towns (villages), and 1 outstanding international rural tourism destination in China. There are 5 guest demonstration bases, 1 provincial rural tourism innovation development demonstration zone, 2 provincial rural tourism comprehensive development experimental zones, 647 provincial three-star rural tourism zones, and nearly 1.5 times the number of scenic spots above 3A. There are about 37,000 rural tourism operators. Third, the product format is more abundant. In order to meet the increasingly demanding and diversified rural tourism needs of tourists, all localities have fully utilized the advantages of rural tourism + and + tourism, and guided the cultivation of a number of characteristic homestays, rural self-driving bases, RV campsites, country boutique hotels, and rural characteristic neighborhoods. New forms of parent-child research, agricultural gardens, theme orchards, non-genetic inheritance classes, etc., have met the new needs of tourists and injected new vitality into the development of rural tourism.

Jiangsu rural tourism services range from coarse to fine. Seriously practice the development concept of “global tourism”, and the rural tourism has been upgraded from the past, the chaos and the poor to the fine, beautiful and strong. On the one hand, the hard power of “visible” has been comprehensively enhanced. Vigorously implement the "three rectifications" of kitchens, toilets and parking lots, and the "two upgrades" for guest rooms and tourism public services, and increase financial support. The total investment is 62.7 million yuan, and the rural tourism industry fund is issued 56.25 million yuan to support rural tourism. The business unit newly built and rebuilt a number of tourist toilets and upgraded a number of parking lots. The public service level in rural tourist areas has been significantly improved. The first batch of “National Global Tourism Demonstration Zones”, such as Jiangning, Dafeng and Jinhu, built a unit around the whole environment and vigorously carried out clean, green and beautification actions on the roadside, waterside and mountainside areas. The rural appearance was completely new. In the construction of No.1 Highway and Jinhu around Fuyang, the construction of the 300km greenway around the country will effectively connect the scattered rural tourism industry into a line. At the same time, the rural tourism road experience of “the scenery on the road and the car in the painting” will become reality. On the other hand, the "invisible" soft environment has been significantly improved. Intensify personnel training, in line with the principle of “government set up, service enterprise” and “special enterprise docking and voluntary reciprocity”, the first batch of Jiangsu rural tourism “Buffer Masters Glory Program” experts and units signing ceremony in “2017 Jiangsu Province Rural Tourism” The Management Training Course was held at the opening meeting to provide more talent support for rural tourism development; continued training courses for rural tourism management, successful organization of rural tourism standard training courses, and the implementation of more than 80 rural tourist areas in the province Standard training is fully covered, and the ability to perform job evaluation is effectively improved. Actively go to Suqian and other places to carry out the activities of sending gifts to help local governments improve the quality of rural tourism professionals.

The cultural connotation of rural tourism in Jiangsu is from the table to the inside. Tourism is the leaf, culture is the root, and the roots are deep. We insist on highlighting regional culture, displaying folk customs and folklore, and retaining the memories of homesickness as one of the core contents of product development and construction in rural tourism areas. A number of rural tourism and cultural tourism complexes such as Huanglongyi Tea Culture Village emerged in the province. First, the folk economy is booming. Traditional songs and dances, folk art, traditional snacks with regional cultural characteristics, new vitality in the rural tourist area, Jasmine tea technology, Tangshan Qifang, Xuzhou Xunzi, Jiangyan boat and handmade noodles, handmade wine, etc. A group of old crafts, skills and crafts have been protected, passed down and carried forward. The average annual sales of fish balls in Jiangning Valley is over 2 million yuan. Second, the moonlight economy continues to prosper. The province's high-grade rural tourist areas have gradually increased their ability to attract residents' stays. The tourism experience activities have gradually enriched from day to night, and Huajiantang, Seclusion, Thousands of Miles, and Townships have become more popular. The idea of ​​coming down, the rural coffee house, leisure tea bar, beer house, country book house, country theater and other leisure experience formats have enriched the night life of tourists. Pukou not old village and Lishui Shishanxia village have gradually become desirable. Not a night village. Third, the economy of the trunk has achieved remarkable results. Launched a list of must-buy products from Jiangsu Tourism, successfully held the first tourism products exhibition of Jiangsu Province, Jinjin Youwei, Jiangning Lidao, Suzhou Good Scenery and other cultural and creative brands, all launched a series of rural tourism products, widely praised by tourists; Su Jiawen Chuang, Tangjiajia and other rural leisure resorts, launched a series of cultural and creative products, become a mobile propaganda symbol; Jiangning Hengxi watermelon, Jurong Dingzhuang grape, Dafeng Hengbei early pear and a large number of high-quality farmers By-products, loved by self-driving tourists.

The effect of enriching the people is obvious. Enriching the people's income, building and sharing is the starting point and the end result of rural tourism. After years of development, the effectiveness of rural tourism in promoting the benefit of the people and the rural areas has been effectively demonstrated. The first is to explore a number of new models. The province is brave in practice exploration, good at model innovation, Wuxi Shanlian Village, Zhangjiagang Yonglian Village “corporate” operation mode, Yixing fence garden “company + base + farmers + market” cooperation mode, Suzhou Wangshan Village, Yixing Lake? Gaochun Slow City “Company + Farmers” model, Dafeng Harvest Land “Industrial Park” model, Yancheng Hengbei Village “Village Collective + Industrial Capital” and other dynamic development models have played a good demonstration in the province. effect. The second is to build a number of industrial chains. The province's rural tourism industry chain is gradually expanding to the depth and expanding its breadth. A Yangshan peach is not only sold for 1 billion yuan, but also cultivates a number of high-quality formats such as rural oriental and peach-style towns; Jiangning The Tangjiajia District of the district has gathered 30 characteristic B&Bs. The maximum annual output value of a room is 120,000 yuan. In the Huanglongyi Tea Culture Village where the main venue is located, more than 60% of the farmers benefit from rural tourism, and the per capita annual income of farmers The 5,000 yuan three years ago increased to 35,000 yuan last year. Third, a number of advanced villages have emerged. Some townships and administrative villages with advanced consciousness combined with tourism, through the development of rural tourism, successfully promoted local villagers to get rich, and better solved the employment and poverty alleviation of local rural labor. Jiangyin River Hengcun relies on the golden signboard of “Global 500 Best Eco-environment”, and vigorously develops high-efficiency agriculture, vigorously develops rural tourism, and has launched agricultural and sideline products such as “river horizontal rice” and “mosquito net rice”. The output value is 1.08 billion yuan, the collective economic income is 3.3 million yuan, and the per capita net income of farmers is 26,580 yuan.

Editor in charge: Shi Jinling