Morning Goods Women's Watch Room: In December, it is time to increase your store's store-in rate.

How to improve the store rate?

It's simple to start selling your store!

1, personnel interception

Going out of the store, "sit away" becomes "marketing." Floors, shopping malls, parking lots and even communities, as long as we go out, our chances will be greater. The salesperson intercepts the customer, mainly including the three points of station position, speech, and system.

(1) Select the best station. The most important point for a salesperson is the station position. In general, the following four points are very important:

To stand at the entrance of the store;

Larger aisles;

Corresponding elevator exit;

The entrance to the most popular stores.

(2) Unified interception of speech. That is to say what customers say.

(3) Develop a reward and punishment system for interception. When there is no guest, the salesperson cannot sleep in the store and play with the mobile phone. The salesperson who actively intercepts the guest must give a reward. If the target is not completed, the salesperson will be punished.

2. Atmosphere interception

The most important thing for a shop is the gas field. How does the gas field come from?

Hot atmosphere creation, special materials, strong colors, unique products. Through these methods to attract the curiosity of customers, guide customers to generate associations, and ultimately make customers approach and understand your store.

The atmosphere creates three very important elements:

Eye-catching, bright and eye-catching colors;

To block out the eyes, look at the places where there must be materials and gifts.

Be eye-catching, rush your competitors, and arrange for competitors.

Ten ways to create atmosphere:

Stickers, hanging flags, rollovers, posters, piles, arches, light boxes or LED screens, special banners, entry lights, door lights, window lights, and store music.

3, product interception

Product interception is to make full use of people's curiosity and curiosity. At the front of the store, the unique selling point of the product is displayed to attract customers into the store and make the product move to live.

Some brands put rice cookers, juicers, etc. in front of the door to make foods for customers to taste on the spot. Some vacuum cleaners set up a simulated environment on site to keep vacuum cleaners running. All these methods have only one purpose. The product moves and attracts through the unique selling point of the product.

4, create a busy feeling

(1) Inspection of goods

Salespersons use their free time to inspect their merchandise. They are responsible for the store and are responsible to the customer. Although the products in the stores have passed the quality inspection of the manufacturers, there are usually a small number of defective products. Some of the more "sculpted" products may also malfunction or be contaminated after being touched by customers many times.

Only by presenting the best products to customers can the customers be truly satisfied, and the reputation of the stores will not be impaired. Therefore, the salesman's use of the inspection work done for a short period of time can produce many benefits, not only maintaining the reputation of the store, but also creating a good sales atmosphere for the store.

(2) Arranging and supplementing goods

Stores should always be clean and orderly. However, after the goods are selected and purchased by the customers, it is very easy to cause messy phenomena, which will leave a bad impression on the customers, and the customers cannot carefully select the things they like in messy products. Therefore, when idle, the salesman must sort the merchandise types and styles according to the original placement order, and must also make some product records to truly grasp the entry and exit status of the merchandise and where the merchandise is located.

(3) Change display

In the sales process, the initial image of the merchandise will change as some merchandise is sold. At this time, if there is no commodity that can be immediately replenished in the warehouse, the salesman must change the display in a timely manner so that the display of the store appears more harmonious.

When changing the display, the salesman should be flexible. For example, depending on the sales situation, try to put some of the best-selling products out of the market and place them in places that can be easily accessed by customers.

(4) To "play" the phone

Now many store sales staff will add members as friends, in the off-season, may wish to encourage shopping guides to pick up mobile phones, the new photo shop micro-letter to members, recommend them to the store to try, but this should not be too frequent, so as not to cause customer resentment.  

December clothing sales season, how can your store into the store, Xiao Bian Xiaobian and everyone introduced this. I hope to help you.