The colorful and bright PEPSI brand makes cowboys “colored”

When one mentions cowboys, it always reminds people of rough, unrestrained and unrelenting, but the immutable stone blue will make people feel dull and dull for a long time. Mr. Shi told reporters that this year, PEPSI Jeans wants the cowboy to “color”.

“Based on the cowboy's traditional indigo or stone blue, PEPSI Jeans embroiders various elements in bright red, dark blue, and khaki brown colors on the blue coarse stripe; at the same time, it also has various patterns such as The playful bottle of Pepsi Cola. These lively and stylish elements that young people love very much have infused traditional cowboys with vitality and fun."

Love cowboy, will certainly fall in love with PEPSI Jeans. After years of branding and dissemination, Pepsi's fashion, dynamic, and avant-garde image has long been firmly rooted in the hearts of the people, and these are elements that are common to both sports and leisure. Therefore, in PEPSI Jeans, it is natural for these elements to regroup and inject more freshness and vitality into a cowboy with more than 100 years of history. For young people who like sports, leisure and fashion, PEPSI Jeans has become a mirror for them to express themselves and show their style.

Basic price caters to Chinese consumers

In 2006, PepsiCo launched the PEPSI Jeans series, not knowing what its original intention was, and why should internationally renowned beverage companies enter this highly competitive apparel sector?

"PEPSI is a well-known global brand," said Mr. Shi Qingqi to reporters. "We have all witnessed the achievements in beverages. Therefore, we hope to achieve breakthroughs in other areas. PEPSI has always been Adhering to the concept of leisure and fashion, with sports and music as the main lines, you can see that PEPSI has signed many spokespersons and are very energetic young singers.The contemporary young people are lively, this PEPSI cowboy series It is designed to cater to the tastes of young people in their 20s."

In addition, Mr. Shi added that since it was created for young people, then PEPSI Jeans will consider them at a price, which is roughly similar to the price of Giordano. The basic price of promotion in China is between 199 and 399 yuan. between. The PEPSI Jeans is a set of jeans series, in addition to traditional jeans, denim jackets, denim skirts, also includes shoes, bags and other accessories, as well as jackets and coats. Among them, Pepsi will also launch a number of specially designed limited edition models, which will be relatively high in price.