Thick German mood HUGO BOSS07 autumn and winter fashion show (2)

In 1972, Hugo Boss officially entered the high-end fashion industry, and this brand also followed the world. By the mid-1980s, in the eyes of ordinary people, Hugo Boss already represented the quality of life of the male metropolitan Yuppie. They are often imagined to be Hugo Boss' fashionistas. Those suits with a tough style and excellent texture are more designed for senior white-collar workers, entrepreneurs and businessmen. For European men, the image content is of great appeal.

As of today, Hugo Boss clothing has played an important role in the international men's wear market. Currently Hugo Boss Group has three brand series for different consumer groups: Boss, Hugo and Baldessarini.

The positioning of the consumer group of the Boss brand is urban white-collar workers, which is further subdivided into the black label series mainly consisting of formal wear, the Orange Label series mainly consisting of sports casual wear, and outdoor functional clothing. The Green Label series. The Hugo brand is Hugo Boss Group's clothing line for young people. Its design is more avant-garde and stylish, and it uses the latest fabrics to make clothing, suitable for chasing fashionable young men. The Baldessarini brand is Hugo Boss Group's most upscale and finest suit line. It is designed for the most successful men and uses the finest quality fabrics. The design is also the most sophisticated.

Overall, the style of Hugo Boss is based on the traditional image of Europe and has a deep German flavor. It does not follow the flow, the design is introverted and elegant, there are no details of hypocritical, there is no extra accessories, but the emphasis on social recognition. In terms of texture and workmanship, Hugo Boss has consistently maintained the top class quality of Europe's largest menswear manufacturer.

Currently Hugo Boss has opened specialty stores in more than 100 countries and regions around the world. Its products have always been highly respected for quality, taste and luxurious temperament. In addition to men's wear, Hugo Boss has also developed a women's collection. The brand's eyewear, fragrances, watches, shoes and leather goods are also recognized by the market for their excellent quality.