Looking at the Overwhelming Traces of Wenzhou Garment Men from the Flying of "Birds in the Woods"

The rapid rise in the reform and opening up, through the introduction of technology, product management to the brand management innovation leap, the clothing industry in Wenzhou has a certain influence and impetus to force the Wenzhou garment industry, ongoing industrial links, capital integration and other business model innovation Leapfrogging once again caught the attention of the industry:

The clothing companies in Wenzhou, which have limited corporate resources, use cooperative methods that are mutually compatible and dependent on each other to control high-value-added components, such as brand culture and new technology content, in their own hands. Through the alliance, they rely on external forces and integrate social resources. To make up for their lack of expertise, lack of strength, or lack of advantages and low value-added components... First to open Wenzhou Linzhong Bird Garment Co., Ltd., a capital of Wenzhou City, which is the representative of Wenzhou New Clothing brand. The vitality that emerged in the leader’s flight was remarkable.

Founded in 1998, the popular casual clothing brand "Lin Zhong Bird" is a microcosm of Wenzhou's sales-oriented and virtual clothing companies. Due to the limited resources of the company, in the multi-year competition in the consumer market, "birds in the forest" did not fly to the ideal height. How to deal with the new market competition situation and achieve a breakthrough in the brand development pattern? Zheng Chen'ai, the chief designer of the business model innovation and development strategy in Wenzhou apparel industry, and the chairman of the Wenzhou Garment Chamber of Commerce, have in-depth investigations and thoughts and decided to demonstrate themselves, branding their own company "Obony" brand capital and "Lin Zhong Bird" brand capital. Cooperation, through the share of "Linzhong Bird" brand, to Zhenfei "Linzhong Bird", to take practical action to lead the Wenzhou garment industry business model adjustment and development.

Lin Zhong bird is a casual clothing brand for young men and women aged 21-25. How to stand out from the many casual wear brands in China through personalized development? Lin Mingan, general manager of Linzhong Bird Clothing Co., Ltd., who is young and energetic, has active thinking, and is good at catching up with the latest clothing fashion information, is facing a joint venture with Zheng Chenai, the chairman of the brand “Aobinni” who is an old-fashioned rational and has the unique advantage of OEM processing. The intensified market homogeneity competition proposes using the dislocation method to create a road in the competitive environment of the innovation era. They brought together various advantages such as brand marketing, product processing, logistics and distribution, and image promotion of brand packaging. They carefully studied the individual and leisure lifestyles of young men and women, and comprehensively promoted “birds in the forest” from the aspects of brand image and business philosophy.

Using the advantages of capital cooperation, the "Linzhong Bird" brand has invested more than RMB 6 million in product R&D expenditure every year. It has invited designers from Japan and South Korea to design and design a professional teacher. The development is synchronized with that of foreign countries. The average annual sales volume reaches more than 1000 pieces of specialty apparel products, and in the course of operations, products are created from design to OTC sales. The rapid response mechanism takes only 10 days and continues to meet the needs of young people chasing popular urban residents. The group's fashion emotional needs.

Through recapitulation of capital, the "Linzhong Bird" brand has been re-created, and it is now surging in the market competition with a new business model. The powerful professional brand marketing team of Lin Zhong-Yan, established by the general manager Lin Ming An, quickly bought products, suppliers, brand dealers and distributors to integrate with brand owners and operators to quickly satisfy the consumer market. Changes in demand. The "Lin Zhong Bird" brand investment and marketing promotion team led by chairman Zheng Chenai, concentrates on the creation of brand image, and cooperates with authoritative media and professional organizations to organize a large-scale investment in Beijing. China Bird "China's third-generation casual wear market development forum, invites domestic and foreign related leisure apparel brand operators, designers, fashion industry experts and fellow employees to discuss the fashion leisure lifestyle after 80, will "Lin Zhong bird" The brand's service concept is clearly established in the minds of the market and consumers...

Zheng Chenai believes that although the manufacturing process technology of Wenzhou garments is among the best among domestic counterparts, the real advantage of Wenzhou garment industry is not manufacturing, but “trade” and “circulation”. Nearly 500,000 people in Wenzhou are engaged in clothing business at home and abroad. Wenzhou marketing is the real advantage of Wenzhou clothing people's resources.

The president of the Chamber of Commerce who had more thoughts and thoughts and had to work harder afterwards told reporters in a few ways: “Wenlin Bird”, a brand of Wenzhou clothing that excels in writing about miracles in change, is innumerable. Such as the Wenzhou garment industry's wind standard, business-oriented enterprises Metersbonwe, through the virtual management brand, with an annual output value of 4 billion yuan in the performance of the Chinese fashion industry to create a miracle of Wenzhou marketing. Wenzhou Senma Group constantly develops from product management to brand management, from brand management to capital management, to talent management, and its rapid development speed, in the Chinese garment industry, has the Wenzhou marketing fashion concept. In the "de-family" operation and development, Baoxi Group has leveraged its capital to transform the family business into a modern joint-stock listed company and to separate the ownership from the right to operate. It is also the creation of a new business model for Wenzhou apparel people in the post-manufacturing era. With boldness and wisdom, the interpretation is vivid.

From the same year, Wenzhou apparel industry team organized a joint participation in the Beijing International Apparel Fair and the Menswear International Expo in Cologne, Germany. The concept of “wearing in Wenzhou” was publicized on the domestic and overseas markets, and 15 women’s brands in Wenzhou jointly invested 4 million yuan to huddle in Shenzhen. The International Apparel Trade Fair reshapes the image of Wenzhou Women with the move of “Mapping Wenzhou”. From the creation of the public service platform Wenzhou Garment Headquarters Building, the Wenzhou Garment Merchants Association cooperated with Yike Science and Technology Industrial Corporation and the Singapore International Design Brand Alliance, and the “Wenzhou Garment Industry's Third Leapfrogging TV Forum” initiated a joint development in the Wenzhou garment industry. Innovate the business model to become bigger and stronger boom, to "Linzhong bird" brand with the power of the alliance to create a new business philosophy, the first in Wenzhou fashion industry to lead the flight, Wenzhou clothing enterprises after years of accumulation, the potential is brewing a huge burst of internal potential, A new self-valued revolution has opened up.

On February 16th, the Wenzhou Garment Association will return home to Wenzhou on the Spring Festival to visit relatives overseas and more than 1,600 representatives of the clothing and commerce industry and business communities gathered together to let these agents represent international and domestic famous brands, have a huge marketing network and new business. Awareness of the Wenzhou people, and Wenzhou clothing brand docking, promote the Wenzhou clothing companies and brands to take the road of joint development, the Wenzhou clothing brand new business model quickly multiply.

After 30 years of reform and development, the garment industry in Wenzhou has reached more than 400 billion yuan and has entered the transition period of self-regulation and self-renewal. The transformation of Wenzhou manufacturing into Wenzhou marketing, Wenzhou clothing people created a unique business model of Wenzhou, not only heralded the direction of the future development of the garment industry, but also the innovation and development of China's clothing business industry, China's clothing industry, clothing brands, clothing The prosperity of the consumer market has important implications.

In the clothing industry forest of Wenzhou, which is made up of more than 2,500 enterprises, the free-thinking "Linzhong Bird" dress, although a young bird, is a joint development of Wenzhou garment companies in the post-manufacturing era, through the alliance. To create an active "bird in the forest" that competes in a new pattern, there is reason to believe that this vibrant "bird in the forest" will surely fly.