Shaoxing textile industry to high-end transformation

2017 China International Textile Fabrics and Accessories (Autumn and Winter) Expo and China International Apparel & Accessories Fair recently closed at the Shanghai National Convention and Exhibition Center. As a major event in the domestic textile industry, the exhibition area of ​​this exhibition is nearly 3,000 square meters, with an intentional turnover of 14 million US dollars, an increase of 7.6%. The “Shaoxing Fashion” comprehensive fashion show held later attracted the attention of Chinese and foreign businessmen. From the scarves and ties to fashion, from the fashion bags in the hands to the socks and women's shoes on the feet, both the creative design and the quality of the products reflect the transformation of the Shaoxing textile industry. Shaoxing textile industry through the industry to do "subtraction" to help optimize the structure, products to do "addition" to help enhance the value and innovative creative play "multiplication" to achieve the contrarian, textile enterprises to "win the brand" high-end textile march, "Vietnamese Clothing is gradually becoming a climate.

In recent years, in the face of the double pressure of weak demand for foreign trade and rising labor costs, the textile industry in Shaoxing has continued to break through in adversity.

Guiding textile enterprises to change traditional production methods and building core competitiveness of enterprises is an important part of Shaoxing textile industry transformation and upgrading work. The first is to guide the adjustment of the organizational structure of enterprises and let the high-quality excess capacity "go out". The second is to guide the adjustment of technological structure of enterprises, strengthen the research and development of high-tech, functional, differentiated fiber and textile advanced processing technology, clean production technology and key equipment of the industry, so that the key textile processing technology and equipment manufacturing reach the international advanced level. The third is to guide the adjustment of product structure, establish its own fast supply chain and efficient production chain, and at the same time broaden the application fields of textile products, and vigorously develop industrial textiles such as medical, automotive, construction and filter materials.

The textile enterprises in Shaoxing are embarking on a road different from the traditional development. With the continuous rise of the apparel and apparel industry, Shaoxing's textile industry will be more complete, and the competitiveness of “Shaoxing Manufacturing” will continue to increase.

The brand is the passport of the market, and it is the golden signboard of traditional products towards high-end products. If R&D and marketing are the two ends of the product “smile curve”, then the brand is a more attractive “cake” on both ends. In recent years, Shaoxing City has been committed to promoting independent brands and regional brand building. Innovation is the core of brand building. The “Shaoxing Fashion” fashion show reflects not only the Shaoxing textile's road to “high-end”, but also the process of achieving the contrarian through innovation.

In recent years, Shaoxing's textile low-end production capacity has been continuously reduced, high-end clothing manufacturing is growing, and individual clothing brands are breaking through. In the “Public Creation Times”, China Textile City has also set off a design revolution, and creativity has continued to invigorate the development of China Textile City. Shortlisted in Zhejiang's first batch of six major fashion industry construction pilot bases, held “Keqiao Fashion Week”, and released the country's first textile fashion index “China·Keqiao Fashion Index”... Gradually strong fashion atmosphere, attracting more and more designs The creative power settled in, and the city of Shaoxing continued to inject fashion blood.