"Five Gold Flowers" with "Wei Lanxi" Creates a Beautiful Business

The 5th “Weilanxi Cup” Chinese professional fashion model contest sponsored by Weilanxi (China) Clothing Co., Ltd., which is known as the “Chinese pants expert”, has officially started and will be held on April 17th. Fujian Shishi held the Chinese finals. The chairman of Weilanxi Company Chen Liansheng stated at the press conference that “Weilanxi” building a beautiful business is a huge project. Following the four previous Chinese professional fashion model contest champions Li Juan, Liu Duo, Dai Xiaoyu, and Shen Yu signed the contract. After becoming the spokesman for the "Weilanxi" image, the champion of the current model contest will also sign "Weilanxi" and become the last one of its "Five Golden Flowers".

Borrow a brand with events

From April 18th to 21st, the 8th Cross-Strait Textile & Garment Expo and 2005 Casual Wear Fair will be held in the newly completed Asia's largest professional apparel market, Shishi Clothing City. At that time, Wei Lanxi will host the "Virgin West Cup" fifth Chinese professional fashion model selection finals large-scale opening variety show, "Wei Lanxi" 2005 ~ 2006 China's professional pants trends conference and other activities. These activities and initiatives will inevitably contribute to the promotion of Weilanxi's brand promotion this year and lay a solid foundation for Wei Lanxi's goal of developing China's famous brand and building a world famous brand.

Based on professionalism and professionalism, it is a coincidence point of view between "Weilanxi" and "professional model selection contest." The following aspects of the model competition: First, the company proposed the concept of "five gold flowers", and officially launched "Miss Westland." Willan West will use the propaganda of the entire event process to organically combine the concept of fashion culture of "Velani West" with the "champion culture" that is familiar to and accepted by consumers. The title gradually evolved into a cultural phenomenon, a cultural phenomenon and a cultural brand with a culture, fashion, affinity, and became a “pronominal” in the female's fashion life. Secondly, Willan West sponsored this competition. From the perspective of business needs, the criteria for the selection of the competition will be clarified. Under this standard, the most important “Five Golden Flowers” ​​that meet the needs of Willan West will be selected. "The last one. “We hope that the best fashion designers, fashion directors, fashion photographers, and editors of top fashion magazines will participate in our judges' work,” said Chen Liansheng.

Wei Lanxi pants in the design of multi-level, the main content of the main content of the main mix, and fabric choices are mostly comfortable, romantic, relaxed-based, so that women at leisure moments or formal occasions, can pass a unique temperament Charm characteristics. In 2005, according to the brand characteristics of “Chinese pants expert”, Wei Lanxi made a more clear positioning such as “Chinese pants expert”, “Chinese pants expert” and “Chinese pants fashion expert”. Sponsoring the "China Professional Model Contest" and directly participating in the tournament operation. In addition to "assisting the sales terminal to promote sales activities to expand brand awareness", it is a powerful footnote for "Chinese women's trousers fashion experts". Many professional model contest champions acted as spokespersons for the “Weilanxi” brand. Not only did they demonstrate the brand concept of “Charming Charm” advocated by Westland West, but also with the help of the star style and fashion influence of the model champion. Will play a huge role for Wei Lanxi to win market performance and increase visibility.

Using technology to strengthen the brand

In China, there are tens of thousands of garment enterprises that currently cover the production or sale of women's clothing. In a rapidly changing and complex business environment, Welanxi has summed up the business philosophy that caters to consumer demand, and has invested heavily in the introduction of advanced equipment and advanced equipment. Talents, pay attention to research and development, from all aspects to strengthen the brand foundation, a loyal to create a world famous brand of female trousers Wei Lanxi joined the team has also formed.

The board of directors of Weilanxi Company is strongly aware that today's Weilanxi has not only belonged to the enterprise in view of the current development pattern and speed. She belongs to the friends of the franchisees of the Weilanxi cause and belongs to the whole society. It is their responsibility to make her stronger and better. In order to solve the contradiction between supply and demand for goods production and sales that are reflected by franchisees, the company has started a large amount of funds for the expansion of new production scale and the introduction of advanced production equipment. At the same time, in order to increase the scientific and technological content of products and realize the differentiation and high value-added of Westland products and competitors, Welanxi is developing production, teaching, and research bases. "I believe that under the joint efforts of all, in the current global economic globalization, Willan West will create a new miracle, from one success to another, to prosperity, to the pinnacle of the cause, to become true The first brand of pants!” Chairman Chen Liansheng is full of confidence in the company’s prospects.

With the rapid development of the brand

2004 was a year of effective development in Weilanxi. It has achieved significant results in the pursuit of quality, market and brand operations. Since the middle of last year, Weilanxi’s marketing platform, market channels, and sales channels have continued to expand and improve, and the brand network has expanded rapidly at home and abroad at an optimistic pace. Wei Lanxi cooperated with Beijing and Guangzhou famous marketing plan companies to formulate Wei Lanxi's “Seven Action Upgrading Versions and Three Major Improvements and Value-Added Plans”. The implementation of the value-added plan has made a good start for the promotion of the Weilanxi brand.

In September 2004, Weilanxi was selected as a Chinese brand name product. Among the seven trousers manufacturers that won the title of China Famous Brand, Weilanxi is the only women's wear enterprise. In November of the same year, Weilanxi female trousers received the title of “National Inspection-free Product”. Just after New Year's Day in 2005, the State Administration for Industry and Commerce approved that the company be renamed Weilanxi (China) Clothing Co., Ltd.

Chen Liansheng said that at present, we are faced with a market environment where competition is increasingly branded. The essence of competition is no longer the competition of the products themselves, but the brand culture and value-added competition. The quota system for textiles has been completely eliminated. We have entered a non-quota era. This opportunity has not only brought us development opportunities, but also made us face severe challenges. How Willan West will flourish in the post-quota era. This is a question that every employee must think and put into practice. Therefore, the development of China's famous brands and the creation of a world famous brand have already been placed before every one of us.

Although Wei Lanxi’s project to create a “beautiful career” is huge, but with the concerted efforts of the company and the promotion of a brand with “five golden flowers”, we can foresee that the future of Willem West must be like a rose. Generally colorful.